In the final group assignment, each team member was required to pitch their own TVC concept for the Dulux brand. My idea—centered around a heartfelt story of a mother supporting her son's dream of becoming an artist—was selected by the lecturer for development. From that point forward, I led the creative direction of the project, with team members consulting me to refine the narrative and execution. My responsibilities included conducting in-depth research on Dulux’s brand identity, analyzing Vietnamese cultural values, and studying advertising language specific to local media. I crafted a script that not only aligned with Dulux’s warm and aspirational tone of voice but also resonated deeply with Vietnamese audiences through emotional storytelling and culturally relevant messaging. This experience honed my ability to write for screen with precision, ensuring every word served the dual purpose of emotional impact and brand consistency. It also strengthened my creative leadership and deepened my understanding of how advertising copy must balance narrative, culture, and strategy in a single, cohesive message.