A third-year Digital Marketing at RMIT University Vietnam
Room Division Management
Room Division Management (BUSM4568) equipped us with practical knowledge and interdisciplinary skills essential for managing a hotel’s operational backbone. For the final group assignment, we were challenged to conceptualize a hotel in a competitive urban market and demonstrate its feasibility. This involved integrating knowledge from various domains such as room operations, revenue management, marketing, and financial planning to ensure the hotel's operational efficiency and market viability. The task pushed us to think holistically—balancing service quality, cost control, and guest satisfaction—to build a comprehensive hotel model aligned with industry standards.
In this project, I was responsible for developing the hotel’s room division strategy. This included proposing a diverse range of room types tailored to guest segments, determining the optimal mix and number of rooms required to meet forecasted demand in Da Nang’s tourism market, and designing room layouts that enhance guest comfort and operational efficiency. Additionally, I contributed to mapping the guest experience journey—from arrival to departure—ensuring each touchpoint was designed to exceed expectations. I also took part in designing key hotel facilities to complement the overall service delivery. This role deepened my understanding of spatial planning, service design, and customer-centric thinking, all of which are critical to delivering a memorable and profitable hotel experience.
