A fresh Digital Marketing Graduate
This is ME
Digital Marketer | Content Strategy & Visual Storytelling | Acting Enthusiast
I build high-converting digital experiences by bridging analytical intelligence with creative execution. Rooted in data-driven strategy and my passion for acting and human psychology, my end-to-end approach covers everything from deep market research and customer segmentation to visual/content production and real-time tracking.
Content Strategy & Copywriting
Visual and Creative Design
Market Research & Analytics
Photography & Creative Initiatives
Proficient at using the following tools
INFJ Personality and Its Influence on My Marketing Expertise
I (Introverted) - Deep Insight Extraction
My ability to focus inward allows me to dive deep into data and extract highly valuable insights. This intense focus enabled me to analyze 795 survey samples for Ecobambi and accurately pinpoint user pain points for the Panasonic app.
N (Intuitive) — Visionary Planning & Concept Innovation
Guided by a big-picture mindset, I excel at architecting forward-thinking strategies. This intuition drove the ideation of Panasonic's AR/AI feature and the comprehensive 5-star operational concept for The Grandeur Da Nang.
F (Feeling) — Empathetic Storytelling & User-Centric UX
Empathetic decision-making makes me a highly sensitive storyteller. By deeply connecting with the audience, I crafted a Top-5 SEO blog and TVC script, while also designing frictionless UI/UX journeys that resolve true user barriers.
J (Judging) — Structured Execution & Performance Management
Thriving on organization and clear planning, I translate bold ideas into disciplined, measurable campaigns. This structured approach ensured strict CPA/CPC optimization for Panasonic’s cross-platform ads and rigorous zero-based budgeting for The Grandeur.
Brand Portfolio
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Academic Projects
& Prominent Client Projects
Exploring my favorite Digital Marketing courses at RMIT and my hands-on experience working with real clients, the strategies I developed, and the results I achieved.
A curated showcase of real-world campaigns developed in partnership with university clients. Explore my hands-on experience crafting tailored strategies and delivering actionable results across diverse industries, including home appliances, baby apparel, and infant nutrition.
A showcase of rigorous academic projects designed to simulate real-world business environments. Explore how I navigated strict budgets and specific business requirements to deliver practical, industry-standard marketing strategies.
A curated collection of my industry awards, certifications, and professional milestones. Driven by a commitment to continuous learning, I actively refine my soft skills and expertise to stay ahead in a rapidly evolving digital landscape."