Digital Content Creation

Client

During the Digital Content Creation course, I developed two key skills that are essential in today's marketing landscape: blog writing and digital video production. The blog writing component enabled me to hone my ability to uncover insights and craft engaging content using storytelling and SEO techniques, which contributed to my blog being recognized as one of the top 5 best in the course. Additionally, I gained hands-on experience in TVC production, including scriptwriting and acting as the main character. This project resulted in my digital video being selected as a top 5 finalist. These achievements have equipped me with valuable skills for creating compelling content in the ever-growing world of TVCs and short-form videos, which are increasingly consumed on social media platforms

Le Tan Phat

Blog spot writing

Task Allocation

For this assignment, I was tasked with creating short-form and long-form content, along with visuals, for a simulated client project. To achieve the highest score, I focused on producing a blog that offered deep industry insights aligned with the target audience's interests. I began by extensively researching fashion blogs related to trends, icons, and history to gather valuable insights. With this knowledge, I crafted a compelling narrative, putting myself in the shoes of the story's character to make the content relatable and engaging. By incorporating storytelling and SEO techniques, I successfully produced a blog that earned a high distinction and was honored as one of the top 5 best blog contents.

Learning outcomes

Through the blog writing assignment, I successfully demonstrated my understanding of various digital platforms and how they align with a company's strategic objectives. I gained valuable experience adapting content to fit the specific requirements of digital media environments, ensuring each piece was optimized for the platform. By closely analyzing the client's needs, I created content that not only resonated with their communication strategy but also maximized customer engagement. Additionally, I developed the ability to measure and analyze the effectiveness of my content strategy, allowing me to refine my approach and achieve outstanding results

Lecturer feedback & Achievement

Hi Phat,
Overall, it is definitely inspiring reading your blog. Your writing style is engaging and accessible for teenager. The whole story connected from the beginning till the end. Your photo variety and composition are at the professional level. 👍
You should provide table of content as navigation the main idea in the blog for reader. E.g. I cannot tell “Passport to fashion: “We need more than just an innate aesthetic mindset in order to achieve in the fashion industry”.” Whether it is heading for a section for a bold sentence. For a heading, it is too long..
To optimize Photo/images you should have descriptive filenames, alt text, and captions help search engines understand the content of multimedia assets. Photo should have RMIT logo in each picture.
Be careful with the content, I don’t think that university would want to offer students to “Take a year off to discover who you are”.
You will become famous content creator with your shining brightly creativity and passion for excellence for sure, Phat.

All the best for you.

Digital video presentation deck

Task Allocation

In this group assignment, our team was tasked with creating a digital video targeting fashion students, fashion enthusiasts, and Gen Z. My roles included screenwriter, actor, and contributing to both the marketing and communication plans. As the screenwriter, I faced the challenge of creating a standout video within a limited budget. To overcome this, I leveraged my creativity by incorporating unique cultural elements, such as the role of a fortune teller, to tell a relatable story about the common dilemma many Vietnamese students face when choosing a university – a life-changing decision. I added a humorous touch, drawing from my observation that many Vietnamese students, when uncertain about their future, turn to fortune tellers. The video successfully captured attention, bringing laughter to both lecturers and students while blending cultural elements with bold, innovative ideas.

My beloved teammates

Learning outcomes

Through the Group Creative Brief and Digital Video assignment, I developed a strong understanding of how different digital platforms align with a company’s strategic goals. Working with RMIT as the simulated client targeting fashion students, I analyzed the customer journey and digital behaviors to identify key touchpoints across each phase. This experience enhanced my ability to think from the audience's perspective and craft creative video concepts tailored to their interests. I also gained hands-on experience in scriptwriting, filming techniques, and acting, while collaborating effectively within a diverse team to produce an engaging video that maximized audience connection and impact.

Lecturer feedback & Achievement

Dear Global Gieo Que team,

Congratulations on coming to the pitching round for Best Digital Content Creation Video across the campus 👍! It was truly one of the finest performances I've ever seen. Your creative brief was exceptionally well-crafted and practical, your video quality was superb, and your final pitching presentation was absolutely out of expectation. Your pitching performance has completely surprised the client and the audience.

Even though we all have lots of ups and downs in my class, it was a fantastic journey to have you in my DCC class 🥰. Thanks to your talents and study passion, your team's continuously excellence has boosted the academic performance of the whole course. I love to see how the logical mindset is well mixed with creativity in your project, together with great team spirit and passion. Right content, right time, right place, right people. Your team has nailed it 👍!

Your talent holds great promise for future success in the field of marketing. Wishing you the best for your future career! No matter where you are or what you choose to do, you will shine 👍!

Love and respect,
Cherry